Truss Professional
Truss Professional is a premium global leader in professional hair treatment products created exclusively for salons and stylists. We delivered a full B2C strategy, branding refresh, creative direction, e-commerce website, and UI/UX design to expand their reach beyond traditional salon channels.
The Challenge
Truss was heavily focused on B2B salon sales but lacked a strong direct-to-consumer presence in a highly competitive beauty market. Their existing digital assets were outdated, brand messaging was inconsistent, and they were missing online sales opportunities from end consumers and independent stylists.
The Solution
We created a complete strategic marketing plan and a sophisticated, modern e-commerce website with integrated professional tools. The new branding emphasized innovation and premium quality, while the user-friendly interface made it easy for salons and individual customers to browse, purchase, and reorder products.
The Impact
Online sales grew substantially within the first year, brand awareness increased across both professional and consumer segments, and the platform successfully converted salon professionals into loyal direct buyers. Truss Professional now operates as a true omnichannel brand with stronger market positioning.
